Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and Lighting division of Wipro, has entered the hair care segment with the launch of Santoor shampoo in Andhra Pradesh market. It is the only shampoo with 3 natural ingredients - Reetha, Hibiscus and Almond in one, that Cleanses, Conditions and Nourishes your hair. The product is conveniently available in Re. 1 sachet & bottles of 35ml, 90ml and 180ml across Andhra Pradesh.

There have been various ways of keeping the hair fresh & healthy using a wide range of conditioners, shampoos and nutrient rich diet. But the best results have been attained by natural ingredients such as Reetha, Hibiscus and Almonds. The extracts from these 3 ingredients provides nutrients and hormonal support to the hair making it strong, soft and silky. These ingredients also increase the glow of the hair, controls hair fall and relieves dry and itchy scalp.

Enriched with the goodness of both exotic and traditional ingredients, this shampoo enjoys appeal with people from different age brackets.

Santoor is the leading brand in Wipro Consumer Care and Lighting portfolio. Over the years the brand has grown from single soap brand to soap variants, talcum powder, deodorants, handwash, liquid soap, facewash and so on. Today, it is the top selling soap brands in South India. Andhra Pradesh is a key market for Santoor where the brand has consistently been the leader in its category with a market share of 34.8 %. (AC Nielsen Value Market share Jan13).
Catg = News;City(s) = Hyderabad; State(s) = AP; Country = India
Title = Wipro Consumer Care Launches Santoor Shampoo in Andhra Pradesh
Keywords = Wipro Consumer Care and Lighting, Santoor Shampoo,AP, Andhra Pradesh, WCCLG, FMCG, Reetha, Hibiscus, Almond